Need Help?

+27 (0) 12 348 3595

Talk To Us

XR Studio

XR Studio
Sports
Church
Events
Broadcasting & TV
Transportation
Conference Room
High-End Retail
Control & Monitor
Enquire Now

Immersive Visual Experience Solutions

Step into the future of visual storytelling with Smart Advertising’s XR Studio — where creativity meets cutting-edge technology. Our Extended Reality (XR) environments fuse LED display technology, real-time 3D rendering, and virtual production systems to create fully immersive spaces for broadcast, film, and brand experiences. Whether you’re producing live events, corporate content, or cinematic campaigns, XR Studio turns imagination into tangible reality.

Transforming Production Through Extended Reality

Smart Advertising’s XR Studio combines LED virtual backdrops, camera tracking, and real-time Unreal Engine rendering to deliver next-generation content creation environments. Gone are the days of green screens — XR technology allows your talent and products to interact naturally within fully digital worlds, all captured directly in-camera.

Our XR setups are powered by high-definition Rigard LED panels, known for their exceptional brightness, color accuracy, and seamless pixel pitch design. This ensures crystal-clear, photorealistic visuals that maintain authenticity and depth, even under broadcast lighting or cinematic conditions. The result? True-to-life realism and production efficiency that saves time, cost, and post-production work.

Versatile Applications for Every Industry

From television studios and corporate events to music videos, commercial shoots, and live-streamed brand activations, our XR Studio adapts to any production need.

  • Film & TV: Create virtual sets and dynamic environments without location costs or weather risks.

  • Corporate & Brand: Stage immersive presentations and product demos that wow audiences.

  • Events & Experiences: Blend physical and virtual elements for interactive, unforgettable storytelling.

Each environment is fully customizable — delivering limitless creative potential with real-time scene changes, interactive lighting, and motion-responsive visuals.

Powered by Precision LED Technology

Smart Advertising partners with Rigard LED, a global leader in professional display solutions. Their advanced LED systems ensure stable performance, uniform color temperature, and superior grayscale, making them ideal for XR and virtual production environments. Every studio setup is optimized for calibration accuracy, low latency, and HDR color fidelity — ensuring seamless integration between camera, lighting, and digital content.
img-21
img-21